Menaud has just unveiled a brand new product! After a huge success with their craft beers, vodka and gin, they are back in force with Apéritif, a spirit reminiscent of aperitivi. Perfectly balanced in bitterness and sweetness, this drink is sure to please when served over ice, in spritzers, negroni or other tasty cocktails. The Charlevoix-based company recently invited various players in the Quebec gastronomy community to the Gia Vin & Grill in Montreal to discover their latest addition to their product line. Here’s a look back at this beautiful evening set against the backdrop of a warm Italian afternoon. Translated with DeepL
About Apéritif by Menaud
“Inspired by Italian aperitivi, where heat and bitterness meet. Its citrus flavour does not come from southern oranges, but exclusively from northern fruits. The blend of sea buckthorn, camerise, barberry and wormwood macerated in our neutral grain alcohol offers a faithful adaptation to our convictions. A Charlevoix aperitif balanced in its acidity and sweetness served on the rocks, in spritz, negroni or other cocktails.”Menaud
The only distillery and brewery in Clermont (Charlevoix), Menaud produces spirits from grain to bottle and exceptional beers. The contribution of raw materials from the Menaud region allows for authentic products that transport us to the heart of their territory, between fields, forests and mountains. Anchored in the past, but looking to the future, divided between wisdom, enthusiasm and innovation, Menaud is made up of rich dualities that make its strength. Translated with www.DeepL.com/Translator (free version)
The distillery has won numerous awards, including the prestigious Master’s Award at the Global Spirits Masters in London. In addition, the design of their bottles is very impressive and has won awards in Quebec and the United States: Gold Idea Winner at the Idea 2020 competition and Bronze Medal in the Luxury category at the Dieline Awards 2020. Finally, their bottles are now part of the permanent collection of the Musée national des beaux-arts du Québec (MNBAQ).